Senior Director of Strategic Development and Marketing

Memorial Medical Center - Ashland | Ashland, Wisconsin 54806

Salary Range: Call for details
Date Posted: June 15, 2023
Opportunity Code: 32936


Join Memorial Medical Center and Hayward Area Memorial Hospital, a not-for-profit community-focused healthcare system, as you take on the role of Sr. Director of Strategic Development & Marketing and oversee facilities in Hayward and Ashland, Wisconsin! 

The Position

  • The Sr. Director of Strategic Development & Marketing will serve as an internal consultant and will conceptualize strategic planning, business development, and marketing initiatives for Memorial Medical Center and Hayward Area Memorial Hospital. 
  • This Leader will manage marketing communications, promotions, social media, and digital ecosystems within the organization while collaborating with internal and external marketing consultants to review and analyze new markets and will conduct SWAT analyses to develop strategic plans to allow for ample market expansion opportunities for the organization. 
  • Responsible for performing strategic reviews and assessments to determine alignment with corporate strategies and will provide recommendations pertaining to available business opportunities within the market and they pertain to market expansion. 
  • The Sr. Director will oversee and manage capital and operational budgets, policies, and compliance regulations with multiple accreditors while analyzing and comparing market data pertaining to relevant initiatives. 
  • This Leader must be relationship-oriented and strive to create a positive environment that will encourage open communication to ensure that all inquiries are effectively acknowledged in an effort to gain engagement, credibility, and respect amongst staff and executive leadership teams. 
  • The Sr. Director must bring extensive GAP analysis experience, preferably within a rural healthcare setting, to ensure that they will be able to effectively implement strategic plans to execute brand equity, organizational growth, and closely monitor and analyze merges and acquisitions taking place in external markets. 
  • Seeking a dynamic and passionate leader who will be able to efficiently lead and collaborate while remaining aligned to the organization’s mission, vision, and goals. Additionally, it is essential that this leader has the ability to skillfully represent the organization in customer-facing initiatives while actively contributing to the enhancement of community reputation.  


  • Master’s degree in business administration, economics, marketing, or another related field is required.
  • Minimum of 5+ years of experience in business development, strategic planning, marketing and/or public relations is required; Healthcare experience is highly preferred.  

The Organization

  • Founded in the 1970’s, Memorial Medical Center (MMC) is a not-for-profit Critical Access Hospital with 60+ full-time physicians who are committed to improving the health and wellbeing of their community. 
  • Memorial Medical Center prides themselves on strictly adhering to their values including respect, value, quality, communication, knowledge, and safety to ensure that their community is effectively greeted with kind and effective care. 
  • MMC offers inpatient and outpatient services including medical-surgical; intensive care; obstetrics including labor, delivery, postpartum and recovery (LDPR) suites; behavioral health; and 24-hour emergency care.
  • Hayward Area Memorial Hospital is a 25-bed critical access hospital in Hayward, Wisconsin, that offers specialty services including orthopedics and urology. 
  • Memorial Medical Center and Hayward Area Memorial Hospital are both proud to be a DAISY Award Hospital since 2018. The DAISY Award is an international program to honor the superhuman work nurses do for their patients and families every day.
  • Hayward Area Memorial Hospital is connected to medical clinics along with long-term care centers, assisted living, and independent living apartments to ensure that all patients have access to medical treatment. 

The Community 

  • For those drawn to the water, Ashland County is home to many public outdoor recreational areas including the greatest of the Great Lakes – Lake Superior, Chequamegon Bay, Big Bay State Park on Madeline Island and a large portion of the Apostle Islands National Lakeshore.
  • Located approximately 50 miles from Ashland is Hayward, Wisconsin, which offers an abundance of activities. Popular attractions in Hayward include the Freshwater Fishing Hall of Fame, Scheer’s Lumberjack Show, and Wilderness Walk Zoo. 
  • The Apostle Islands National Lakeshore features 12 miles of rocky shorelines, sandy beaches, island lighthouses, sea caves, wildlife viewing and an unmatched camping experience. To explore the area’s natural beauty at a slower pace, you might enjoy some of Ashland’s more popular winter pastimes like cross-country skiing or snowshoeing.
  • Ashland County offers more than 200 miles of well-kept trails, which makes for an optimal snowmobiling experience. Adding to the abundance of outdoor highlights, Ashland residents also take recreation in birding, boating, cycling, mountain biking, fishing, golfing, hunting, kayaking and exploring the area’s half dozen waterfalls.
  • Hayward offers an abundance of outdoor activities including golf, hiking/biking trails, campgrounds, boating, and fishing. With a downtown area that has something for everyone, Hayward is home to wineries, breweries, theatres, casinos, and multiple shops.  




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